Grandma Zophia Meals
Grandma Zophia Meals are all-natural, dried ingredients for traditional Polish soups. I comprehensively designed in total five additions to the series. My work included: creating illustrations, developing color schemes and preparing and proofing files for print.
Rebranding (in progress)
Recently I worked on a redesign of the packages for Grandma Zophia Meals. We used the Google Sprint framework to gather the disparate perspectives of the stakeholders, come up with a strategy, generate new communication ideas and conduct customer research. Our goals for the project were: 1) Communicate the product more efficiently 2) Resolve customer uncertainty about the preparation method 3) Prioritize the use of all natural ingredients 4) Simplify product branding 5) Create a design that intuitively resembles the previous one. The work has gone through many iterations, and through three sets of customer research we have validated that we were able to meet these goals. Packages are currently in production. (Photos coming soon)
Illustrations explaining concept of Grandma Zosia Meals products. Description of the drying process - traditional way of food conservation. I created the storytelling concept and drew the illustrations.
In addition to my role as designer and creative director, I also created, designed and maintained the company's Facebook page. I achieved high user engagement scores; developed and designed numerous interactive posts, contests and announcements.
↑ Translation: Breaking news. NASA cancels program trying to grow plants in zero gravity (Space Farming: The Final Frontier). During the search for another possibility for natural meals in space, NASA decides use Grandma Zosia Meals. We are shocked!!
↑ Translation: To all little Zosias, Grown-up Zosias and Grandma Zosias, we are sending best Name Day wishes. [we celebrate name day in Poland]
↑ Translation: Happy Easter!
↑ Translation: We are in Biedronka! [popular Polish grocery store]