Grandma Zophia Meals

Context

Grandma Zophia Meals are all-natural, dried ingredients for traditional Polish soups. I comprehensively designed  five additions to the series. My work included: coming up with the strategy, conducting user research, creating three design itteriations, designing final packaging, color scheme, illustration and preparing and proofing files for print.

 
 

Methodology

We used the Google Design Sprint framework to gather the disparate perspectives of the stakeholders, come up with a strategy, generate new communication ideas and conduct customer research.

Our goals for the project were: 

  1. Communicate the core product features more efficiently

  2. Highlight the fact that the product uses all-natural ingredients

  3. Simplify product branding

  4. Make color coding more visible on the front of the package

  5. Resolve customer uncertainty about the preparation method

  6. Create a design that intuitively resembles the previous one

The work has gone through three iterations cycles (five days each). After having interviewed the company's stakeholders we collaboratively generated design ideas. I came up with the final design draft. We mocked up the store environment and conducted five interviews with potential clients. We gathered research conclusions and iterated on this process two more times (three weeks in total).  The product is in major Polish stores and the redesign contributed to the significant increase in sales.

 

Previous Design

 
 
left, front, right, back of the package

left, front, right, back of the package

Tomato Soup, Barley Soup, Ukrainian Borsch

Tomato Soup, Barley Soup, Ukrainian Borsch

 
Iconography

Iconography