Grandma Zophia Meals

First Design

Grandma Zophia Meals are all-natural, dried ingredients for traditional Polish soups. I comprehensively designed in total five additions to the series. My work included: creating illustrations, developing color schemes and preparing and proofing files for print.

 
 

Rebranding (in progress)

Recently I worked on a redesign of the packages for Grandma Zophia Meals. We used the Google Sprint framework to gather the disparate perspectives of the stakeholders, come up with a strategy, generate new communication ideas and conduct customer research. Our goals for the project were: 1) Communicate the product more efficiently 2) Resolve customer uncertainty about the preparation method 3) Prioritize the use of all natural ingredients 4) Simplify product branding 5) Create a design that intuitively resembles the previous one. The work has gone through many iterations, and through three sets of customer research we have validated that we were able to meet these goals. Packages are currently in production. (Photos coming soon)

 
left, front, right, back of the package

left, front, right, back of the package

Tomato Soup, Barley Soup, Ukrainian Borsch

Tomato Soup, Barley Soup, Ukrainian Borsch

 
Iconography

Iconography

 
 

Illustrations

Illustrations explaining concept of Grandma Zosia Meals products. Description of the drying process - traditional way of food conservation. I created the storytelling concept and drew the illustrations.

↑ First, we farm all the veggies ourselves.

↑ First, we farm all the veggies ourselves.

↑ Than, we carefully dry them

↑ Than, we carefully dry them

↑ You just need to add water and put to boil. 

↑ You just need to add water and put to boil. 

↑ Relax  for ~15 minutes.

↑ Relax  for ~15 minutes.

↑ You just prepeared all-natural meal for four hungry people.

↑ You just prepeared all-natural meal for four hungry people.

 

 

Social Media

In addition to my role as designer and creative director, I also created, designed and maintained the company's Facebook page. I achieved high user engagement scores; developed and designed numerous interactive posts, contests and announcements.

↑ Translation: Breaking news. NASA cancels program trying to grow plants in zero gravity (Space Farming: The Final Frontier). During the search for another possibility for natural meals in space, NASA decides use Grandma Zosia Meals. We are shocked!! 

↑ Translation: To all little Zosias, Grown-up Zosias and Grandma Zosias, we are sending best Name Day wishes. [we celebrate name day in Poland]

↑ Translation: Happy Easter!

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↑ Translation: We are in Biedronka! [popular Polish grocery store]